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It’s been a busy month at Pead – we’ve wrangled 300+ media for New Zealand Fashion Week, added BMW and […]

Picture of green ferns

I’m only just starting my journey, but already I am discovering the power of understanding. Even if it is just one class at a time.

If you haven’t seen The Great Hack on Netflix yet then clear your calendar. It’s 2 hours and 19 minutes of discomfort. The documentary takes us through the Cambridge Analytica scandal. It unpacks how algorithms and data mining have used our data to manipulate and distort information.

Landscape photo of Sarah Munnik, Managing Partner Pead PR with Karol Abrasowicz-Madej, Managing Director of BMW Group New Zealand. Posing in front of a silver BMW and a white Mini

Pead PR are thrilled to announce their appointment as the retained communications agency for BMW Group New Zealand to support and drive further growth of BMW and MINI brands

Sign showing zero likes to illustrate the impact of Instagram hiding likes

Instagram is considering changing one of the backbones of its platform: likes. As of last week New Zealand has been added to the list of countries where Instagram is hiding likes as part of a test to see how users respond to the potentially massive change.

Dry water palette case to illustrate creative thinking

It’s no surprise that creativity is at play every day at Pead. Creative thinking reigns in every corner and at all levels of our business.

Pead Mums

From leaking boobs in the office to embarrassing your kids with store bought baking, Pead mums have had their fair share of mum mishaps. And they are not alone. There are currently around 352,700 working mothers in New Zealand and we hazard a guess that they too have some spectacular stories to share.

Best Foods BBQ Day 2019

Long lunches, meeting celebs, and red-carpet events are a few of the clichés that come to mind when you think about PR. The ‘ab fab’ crowd with a glass of champagne in one hand and the…

Pead PR Women

International Women’s Day. A day for us to celebrate the achievements of women. A day for us to focus on the progress we want to see. A day for us to reflect on how far we have come.

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