Tasked to build hype around Australian fashion brand Sportscraft and their expansion in the New Zealand market, Pead brought together New Zealand’s top fashion media, influencers and stylists to celebrate the Sportscraft 2018 Winter Showcase.
To bring this idea to life, we transformed The White Room in Parnell into a winter wonderland. Picturesque winter trees, contemporary dried florals and decorative lighting reflected Sportscraft’s foundations of freedom, vibrancy and natural essence.
Guests were welcomed with a seasonal cocktail and treated to an elaborate grazing platter before being greeted by APG&Co’s General Manager of Marketing and Retail. The conversation of the night was focussed on the brand’s expansion across New Zealand and the key trends coming up for the winter season.
The event received great social coverage on the night with multiple sample requests following on from this. Despite the growth of ‘online-everything’, the success of the event showed that there is still a desire for personalisation and one to one conversation between brands and media.