Sharesies has been democratising investing for everyday Kiwis – providing the same investment opportunities for someone with $5 as someone with $500,000. Teaming up with the fin-tech start-up soon after the launch in 2017, we wanted to support Sharesies’ mission to change investing from being the domain of just a few and encourage as many people as possible to start using the platform.
But how do you build credibility and educate consumers about a truly original concept? With a layered media relations strategy rolled out in two phases.
First, we put Sharesies in technicolour. Prioritising TV coverage, we secured TV interviews for the Sharesies team on The AM Show, The Project, and TVNZ Breakfast. Leveraging the reach and authority of these shows, each appearance attracted hundreds of new customers to the platform and were some of the largest sign-up days in the company’s history.
To continue building Sharesies’ presence we worked with the brand to research the spending and investment habits of everyday Kiwis. Revealing that many were cautious to invest as they felt they didn’t know enough about it, we managed a careful media relations schedule to help Sharesies amplify the consumer need that their platform solves.
With more than 70 pieces of media coverage (including The AM Show, Stuff, NZ Herald, Radio New Zealand, and Newstalk ZB), Sharesies were able to continue sharing their mission of accessible investing around the country.
So, what has this meant for the business? Pead has helped Sharesies grow from 8,000 customers that had invested $5m through the platform, to an incredible 30,000 customers who have invested more than $30m.