Deborah began her PR career in South Africa and started her own consultancy in 1987. When she immigrated to New Zealand in 1996, she brought her extensive retail and brand PR experience with her. Immersing herself in the media scene, she immediately began developing important contacts and client networks as general manager of 141 New Zealand’s PR division.
She left in 2001 to establish Pead PR and focus on consumer-focused brand building. Starting with a staff of one and her home dining table as her desk, the business quickly went from strength to strength.
Deborah is now one of New Zealand’s most respected and influential PR practitioners, with incredible networks, a talented team and a highly successful business.