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Category: Industry Comment

Pead Senior Leadership Team

Public relations is a fast-paced, ever-changing industry. We’re in a digital world and Aotearoa’s media landscape is evolving rapidly to […]

Image of Excitable Edgar the dragon and his best friend, a redhead girl as part of John Lewis Christmas Commercial.

I love Christmas. From Mariah Carey’s ‘All I want for Christmas’ to festive flavoured food treats, the seasonal holiday gives […]

Image of Nadia Lim with My Food Bag box, central to the no comment topic.

Call me old school but there was a time in our industry when “No comment” was not OK. At worst, […]

Yellow fire hydrant symbolising the workplace topic

Many people spend their entire careers working hard, developing skills and getting promoted because they are good at their jobs… […]

It’s been a busy month at Pead – we’ve wrangled 300+ media for New Zealand Fashion Week, added BMW and […]

If you haven’t seen The Great Hack on Netflix yet then clear your calendar. It’s 2 hours and 19 minutes of discomfort. The documentary takes us through the Cambridge Analytica scandal. It unpacks how algorithms and data mining have used our data to manipulate and distort information.

Sign showing zero likes to illustrate the impact of Instagram hiding likes

Instagram is considering changing one of the backbones of its platform: likes. As of last week New Zealand has been added to the list of countries where Instagram is hiding likes as part of a test to see how users respond to the potentially massive change.

Dry water palette case to illustrate creative thinking

It’s no surprise that creativity is at play every day at Pead. Creative thinking reigns in every corner and at all levels of our business.

Pead Mums

From leaking boobs in the office to embarrassing your kids with store bought baking, Pead mums have had their fair share of mum mishaps. And they are not alone. There are currently around 352,700 working mothers in New Zealand and we hazard a guess that they too have some spectacular stories to share.

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