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Category: Industry Comment

If you haven’t seen The Great Hack on Netflix yet then clear your calendar. It’s 2 hours and 19 minutes of discomfort. The documentary takes us through the Cambridge Analytica scandal. It unpacks how algorithms and data mining have used our data to manipulate and distort information.

Sign showing zero likes to illustrate the impact of Instagram hiding likes

Instagram is considering changing one of the backbones of its platform: likes. As of last week New Zealand has been added to the list of countries where Instagram is hiding likes as part of a test to see how users respond to the potentially massive change.

Dry water palette case to illustrate creative thinking

It’s no surprise that creativity is at play every day at Pead. Creative thinking reigns in every corner and at all levels of our business.

Pead Mums

From leaking boobs in the office to embarrassing your kids with store bought baking, Pead mums have had their fair share of mum mishaps. And they are not alone. There are currently around 352,700 working mothers in New Zealand and we hazard a guess that they too have some spectacular stories to share.

Best Foods BBQ Day 2019

Long lunches, meeting celebs, and red-carpet events are a few of the clichés that come to mind when you think about PR. The ‘ab fab’ crowd with a glass of champagne in one hand and the…

Woman working on laptop in a cafe

In the age where we no longer go online but live there already, most of us know the importance of […]

People using mobile phones

Whether we like it or not, the impact of social media and the omnipresent digital landscape reached new heights in 2018. As a society, we’re exploring these uncharted waters together.

Robot holding a pen

With the advent of artificial intelligence and more automation than you can shake a stick at, what becomes of the […]

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