Mercedes-Benz Presents is an international fashion accolade awarded to up-and-coming designers starting out in the fashion industry.
The initiative is now in its sixth year and has seen Mercedes-Benz support designers including Zambesi, Knufferman and Aje as they launch collections on the local fashion scene.
In 2019, Mercedes-Benz Presents Paris Georgia – a fledgling New Zealand label tipped for great things.
Pead was tasked with developing a content-led campaign that amplified Mercedes-Benz New Zealand Fashion Week sponsorship – highlighting the synergies between Paris Georgia and a Mercedes-Benz, whilst set against a stunning Kiwi back-drop.
Consisting of two hero videos and 16 highly polished stills, the campaign assets were specifically developed for amplification across social, dealerships, media and New Zealand Fashion Week touch-points.