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Mercedes-Benz Presents

CASE STUDY

Mercedes-Benz Presents is an international fashion accolade awarded to up-and-coming designers starting out in the fashion industry.

The initiative is now in its sixth year and has seen Mercedes-Benz support designers including Zambesi, Knufferman and Aje as they launch collections on the local fashion scene.

In 2019, Mercedes-Benz Presents Paris Georgia – a fledgling New Zealand label tipped for great things.

Pead was tasked with developing a content-led campaign that amplified Mercedes-Benz New Zealand Fashion Week sponsorship – highlighting the synergies between Paris Georgia and a Mercedes-Benz, whilst set against a stunning Kiwi back-drop.

Consisting of two hero videos and 16 highly polished stills, the campaign assets were specifically developed for amplification across social, dealerships, media and New Zealand Fashion Week touch-points.

Client

Mercedes-Benz

Category

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