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“MADE” Drive-Thru Activation

CASE STUDY

A healthier “fast food” option from My Food Bag

Dinner just got even easier with the launch of MADE from My Food Bag – a new range of single ready-made meals.   To launch the new product to New Zealanders, Pead developed an integrated activation that poked a bit of fun at the traditional fast food restaurants.

What screams “fast food” more clearly than a drive-thru?  We created our own pop-up Drive-Thru activation in Auckland, manned by our celebrity ambassador Nadia Lim.  The one-day experiential event saw Nadia take orders from commuters who were after a healthy, easy meal.

The activation drove awareness and engagement on social channels, supported the advertising launch activity, and drove editorial headlines across the country.  We landed incredible coverage on The AM Show, New Zealand Herald and Stuff to name a few.  Furthermore, a strategic paid partnership with 91ZM ensured we hit our bulls-eye target audience.

Dinner made easy, without the calories from your regular drive-thru!

Client

My Food Bag

Category

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