WE HELPED AUCKLANDERS FIGHT THE POWER
For this pro bono campaign, Pead PR mobilised public opinion to cause Ports of Auckland to reconsider their 100-metre expansion of Bledisloe Wharf into the Waitemata Harbour. Under the banner Stop Stealing Our harbour, we planned and managed a social media programme supported by media relations.
We managed everything from the Stop Stealing Our Harbour social media content to press relations to a “floating protest” flotilla and two high-turnout protest marches. We successfully lobbied for support from Auckland identities including Peter Montgomery, Chris Dickson, MPs, local body politicians and more, and managed advertising featuring open letters from prominent citizens.
In the High Court Justice Venning ruled that the consents issued for the wharf extensions were not lawful and would be set aside, because the public had not been given a say. It was a win for Stop Stealing Our Harbour, and a win for the people of Auckland.
Pead PR’s support, its strong media networks, its complete understanding of some quite complex local body issues and an ability to articulate them in lay person’s language, and its excellent social media skills were all important factors in achieving the goal we had set – to stop the port company extending Bledisloe Wharf. Pead PR has continued to support us on a pro bono basis as we pursue our goal of reclaiming the waterfront for the citizens of Auckland.
Stop Stealing Our Harbour