Sportscraft Winter Showcase
Tasked to build hype around Australian fashion brand Sportscraft and highlight their expansion in the New Zealand market, Pead PR brought together New Zealand’s top fashion media, influencers and stylists to celebrate the Sportscraft 2018 Winter Showcase.
We transformed The White Room, an inner-city blank canvas location, into a winter wonderland. With picturesque winter trees, on-trend contemporary dried florals and decorative lighting, Sportscraft’s foundations of freedom, vibrancy and natural essence, was brought to life.
Guests were welcomed with a seasonal cocktail and treated to an elaborate grazing platter before being greeted by APG&Co’s General Manager of Marketing and Retail to discuss expansion of the brand across New Zealand, and the Sportscraft PR Executive, to run through key trends upcoming this season.
The Sportscraft winter collection was the centre of attention with illuminated mannequins showcasing hero pieces from the Sportscraft Signature range, and other pieces from the collection showcased around the venue.
The event received great social coverage on the night and multiple sample requests have followed, proving that in a new-age world of e-commerce, there is still room for personalisation and that putting a face to the brand, with one to one conversations between our clients and media, can be truly beneficial.
We can’t wait to share what Sportscraft has instore for the remainder of the year.