Mother’s Day Premium Collection
To promote the launch of the new Sealy Posturepedic Premium Bed Collection, Pead PR executed a content campaign centered around Mother’s Day, highlighting the reality of sleep deprivation for mothers and the importance of a good night’s rest.
We onboarded social media influencer and mummy blogger, Mandy Duncan, to portray her everyday tasks as a busy mother in an inspiring and authentic content campaign.
The goal was to create a realistic portrayal of a day in the life of a busy mum that resonated with everyday mothers. Mum’s often forget to give themselves that necessary moment of peace and Sealy’s objective was to encourage the mothers of New Zealand to take time for themselves. We did this using Mandy and her story as a channel for this message.
We created engaging video and photography content that created a connection between the viewer and Mandy. This content was posted on the Sealy Facebook, website and Mandy’s social media channels.
The campaign gained significant reach on social platforms as well as a considerable amount of engagement from the target audience resonating with the story.