Pead PR has been working with the event organisers since 2012, raising its profile and popularity and is now considered to be a staple event in Auckland’s summer calendar.

In 2017, the exhibition featured 34 magnificent newly created artworks by some of New Zealand’s most talented artists including Virginia King, Chris Booth, Phil Price, David McCracken and Jeff Thomson.

Pead PR also had the opportunity to promote a new initiative, the Gateway – a gigantic timber archway designed by Stevens Lawson Architects and built by the students of Unitec. One News had the scoop and filmed the construction and completion of the Gateway with the coverage airing right before the trail opened to the public.

Pead PR also hosted several television and print media on the island throughout the exhibition, including a sneak-peek media walk the day before the opening. Blanket coverage of the exhibition appeared across broadcast, print and online.