Scales Corporation is a robust New Zealand agri-business group based on horticulture, food production and associated supply chain and logistics including cold storage. When they issued an Initial Public Offering (IPO) of shares in the business, Pead PR took responsibility for their communication needs. 

We worked closely with their corporate legal and capital advisers to develop a communications strategy that covered every step of the IPO, while remaining mindful of the legal requirements set by NZX. The strategy included a mix of content and media engagements as Scales moved from announcing its intention to list, through to the registration of the prospectus, as well as the actual listing event and beyond.

Pead PR helped communicate the IPO to Scales shareholders, staff, suppliers and trade partners, developing internal and external Q&A documents and preparing the client for any possible roadblocks.

We also managed the listing event, which was well attended by all relevant stakeholders, and hosted media during and after the official announcement.

The clear and precise approach to communicating the IPO, from inception to the actual listing, resulted in all internal and external stakeholders being kept well informed. We also secured top tier media interviews to support the listing announcement.