If video is fuelling the foodie fan culture, then food brands need to serve up videos that whet the appetite.

Pead PR saw an exciting opportunity to engage with the new time poor, content rich crowd through an integrated content generation and influencer marketing campaign.

We created four quick and easy recipe videos and engaged seven respected food bloggers to produce a range of informative and engaging content that promoted the superior value and freshness of NZ King salmon. The bloggers included The Forest Cantina, The Bubbalino Kitchen, Yummy Auckland, Kelly Gibney, Claire Turnball of Mission Nutrition and AriEats.

The campaign gained considerable reach and saw a range of premium content with key brand messaging shared online - a great example of the genuine and sustained relationship between Regal Marlborough King Salmon and NZ’s food blogging community.