Family-owned PETstock is an Australian business built on old fashioned service, high quality products and expert pet care advice. Pets are family, an attitude we knew would go down well with Kiwis. 

To help launch PETstock in New Zealand, Pead PR developed a multi-layered PR campaign. Our PETstock press office at Pead PR, promoted Country Manager Aaron Waters as a trusted spokesperson on all things pet related.

The very effective first phase generated interest in the PETstock story among key lifestyle, trade, parenting and business media. We achieved a PR ROI of 8:1 for the launch.