Around the 2016 Nutri-Grain Ironman, Pead PR shared the stories of three inspiring competitors. The Unstoppable Champions were teamed with the ultimate mentor, Nutri-grain ambassador and international ironman Terenzo Bozzone.

Interactions with Terenzo and the training journey provided natural and compelling stories.

The campaign delivered real, inspiring narratives to leverage across different media and audiences. Every inspirational piece of coverage enabled us to drive the ‘unstoppable’ message and associate it with the Nutri-Grain brand.

The result was significant media attention about the Kellogg’s Nutri-Grain Unstoppable Champions campaign. We met all coverage targets across print, online, radio and TV and generated an outstanding ROI of 10:1.