Launching Nespresso's first-ever iced coffee
Tasked to conquer new consumption moments, Pead PR partnered with Remix Magazine on the official launch of Nespresso’s first-ever iced coffee range.
With the aim to “own” the iced coffee category during the peak of New Zealand’s summer, Nespresso invited millennial influencers and media to a poolside party at editor Tim Phin’s Grey Lynn home.
The outdoor area was styled to curate the ultimate iced coffee occasion – a highly ‘grammable’ set-up – decked out with pool balloon displays, ice sculpture and an interactive machine display.
Remix captured exclusive video with Nespresso Coffee Ambassador Mitch Monaghan which helped to build excitement and desirability for the new Limited-Edition range. This content was seeded throughout Nespresso and Remix’s high-reaching digital platforms.