The Master Muffin Makers work tirelessly at the Muffin Break Lab to create unique flavour combinations. To build hype and excitement, we concocted a media recipe of both traditional favourites and something fresh and new. 

In Bauer Media’s Auckland offices we hosted a two-day mindful colouring activation with a beautiful wall of Muffin Lab artwork. Bauer employees were invited to cultivate their creative talents and paint parts of the wall.

200+ employees were treated to a delicious new Muffin Lab muffin each day generating immense talkability among key food and lifestyle media.

Also, Muffin Break Mondays came to Wellington in partnership with The Hits with opportunities to win an office shout of Muffin Lab muffins.

Muffin Lab was an exciting new campaign for us as a business when we briefed it in and from the outset it was obvious Pead PR felt the same. Hence, the response to brief was bang on and we were overwhelmed with all the great ideas making it hard to select only a few for development. 

Gemma Fitzsimons

Marketing Manager ANZ