the launch of Nespresso’s smallest machine yet

To create awareness for Nespresso’s Essenza Mini machine, we delivered a highly memorable and ‘grammable’ event that exemplified Nespresso’s premium brand values. We created a campaign platform of ‘things being not what they seem’ that played on perspective and the machine’s small size. 

Supported by the creation of Nespresso owned content, the event tapped into millennials’ desire for extraordinary experiences, by featuring a tiny Alice in Wonderland-esk small door, bespoke menu and oversized edible garden curated by culinary wizard Giapo Grazioli.