To generate excitement and hype around the Maybelline’s H1 launch for 2017 we sent select media, influencers and beauty bloggers their very own Maybelline New York Christmas tree. The fake tree was minimalist in design, Scandinavian inspired and incorporated the New York skyline. We hung the brand new products from its branches using pink ribbon.


The tree was delivered and the response was exceptional with bloggers and media alike commenting it was the best PR send out they’d ever received. We sent a press release out to coincide with the launch and delivery of the trees. This included details of the new make-up range and imagery for inclusion in magazines, newspapers and online outlets.