Better Call Saul star hits NZ shores

After a successful press tour with Suits star Rick Hoffman, Pead PR prepared for another whirlwind Lightbox talent tour as Breaking Bad star Bob Odenkirk hit our shores to promote the latest season of his spinoff show, Better Call Saul. The catch was that Bob only had one day to complete media interviews.

Pead PR worked with the media to develop a jam-packed schedule of 15 media interviews across broadcast, print and online media. Highlights include TVNZ Breakfast, Jono & Ben Show, RNZ with Jesse Mulligan and NZ Herald to name a few.

Bob’s NZ tour culminated in an awesome fan meet and greet session organised by Pead at Seafarers in Auckland. Fans travelled from around the country to hear Bob have a chat with MC David Farrier, meet the man himself and get a photo with their favourite less-than-legitimate TV lawyer. The event proved a huge success as fans were stoked with their interaction with Bob.