Launching an ethically conscious raw frozen dessert range

Naturopath and nutritionist Lauren Glucina engaged Pead PR to launch a new range of ethically conscious raw frozen food desserts- Lively Desserts.

Pead PR put together a comprehensive media relations strategy with a focus on profiling Lauren Glucina as a leader in the industry, brand awareness and driving conversation around the innovative range.

To Lauren success looked like a feature in Viva to launch so we successfully secured a full page feature, followed by radio interviews and product focused features to help drive footfall in stores and recognition of the brand in the aisles.

Since the launch, Lively Desserts can now be found in Wellington.