Another record launch for Paul Henry's wines
Following Paul Henry’s first vintage selling out in record time last year and numerous requests from customers for more of Paul’s wine, Invivo launched Paul’s second wine in March 2017.
Invivo tripled production of Paul “The Palate” Henry’s newest vintage and created a second blending video to launch. To drive awareness, Pead PR supported the launch with a targeted media strategy including radio and print interviews instore promotion and a send-out. Once again, bottles were flying out of the door at Glengarry Wines.