Kerastase

Kerastase 50th and Discipline launch

Brief

Celebrate the 50th birthday of Kérastase while launching the latest hair care collection Discipline. 

Solution

Target beauty media and celebbrities, key Kerastase clients and L'Oreal staff. Highlight 50th anniversary and launch new collection through glamorous evening cocktail event at an exciting and intriguing venue. Golden theme media launch / party to reference 50th anniversary with pink accents to reflect Discipline packaging. A French band provided atmosphere. The Discipline collection was introduced via a commissioned performance of MEBA ballerinas. Moet & Chandon, Hallertau and bespoke Kérastase cocktails were served to guests. Canapés, custom-made Croquembouche and French petite fours served highlighted the French heritage of the brand.

Result

Event attracted large turn out of beauty media & celebrities, key Kérastase clients and L’Oréal staff. Excellent feedback from guests; instant social media coverage; compelling event & subsequent media coverage. ROI of 11:1