In 2016 Jazz Apples partnered with NZ Fashion Week as part of an ongoing strategy to connect with consumers so they view apples in a different light – from a boring traditional snack to edgy, modern and with flair. To amplify the partnership we took a multi-faceted approached that included press office, blogger recipe collaborations, street style photography along with creative media and influencer send outs.

To create a talking point and encourage social conversation throughout fashion week a bespoke apple sticker was designed. The sticker was included in send outs, apples instore of select NZFW designers - Eugenie, Trelise Cooper, Stolen Girlfriend’s Club  and Andrea Moore and also used in the street style photos  at NZFW before and after select shows as a digital watermark.


The PR launch of the Jazz Apples x NZFW partnership was impactful and generated excellent brand awareness and coverage across various channels. Jazz Apples were a talking point throughout the week and their presence could not be missed.