Garnier

Garnier launches first ammonia-free hair colour

Brief

Achieve media coverage for the launch of Olia with the support and expertise of Olia spokesperson Jules Armishaw to encourage consumers to make the shift from salons to home hair colour

Solution

We hosted beauty media for an afternoon tea at a luxury property in St Marys Bay to reinforce the home hair care category.  Garnier product manager Sonia Donnelly’s presentation touched on the technological innovations of the product. Olia spokesperson Jules Armishaw offered personal and professional insights. Models dem onstarted three Olia shades – blonde, brunette and violet – to showcase variety. Every element in the home reflected the floral heritage of the product, such as the 2m high sunflower installation wall and the blooming tea on offer for guests. 

Result

Outstanding attendance from key editors and bloggers. Product features in highly regarded monthly publications such as NEXT and Good Health. Event discussed on influential social media platforms such as Twitter, Instagram and Facebook. Success of event was demoinstared by the number of media who requested to trial the product themselves.