Newsjacking is a process whereby we monitor media articles and approach journalists to offer expert comment from clients on relevant news stories. Newsjacking helps clients to grow their profile in mainstream media and builds their reputation as experts in their field. This has been a successful PR strategy for our client Aura Information security.

The increase of high-profile online attacks in the past year has meant cyber security has become a hot topic with media, who are keen to keep readers up-to-date on data breaches and advise them on how to stay safe online.

Large scale global data breaches including WannaCry, NotPetya, Cambridge Analytica and the recent Facebook leak have generated global media coverage, while local hacks on organisations such as Spark, Z Energy, local DHBs and even Taranaki High School have attracted domestic media attention.

Aura Information Security’s general manager Peter Bailey is a fantastic spokesperson with excellent cyber security insights to share with media as soon as news breaks.  

Pead PR consistently monitors local and international news for stories that will benefit from local commentary. Once an opportunity is identified, we get in touch with Peter to get his topline thoughts on the topic and how it affects New Zealanders. We immediately share these views with media and arrange interviews when requested.

Pead PR’s quick response and Peter’s ability to offer expert analysis and advice has resulted in widespread coverage including The AM Show, Stuff, Stuff regionals, NZ Herald, NBR, Newstalk ZB, Radio NZ, Radio LIVE and 6pm Newshub.