Leading affordable UK footwear retailer Dune London landed in New Zealand in September 2016 and we were charged with PRing the brand’s launch. We took a multi-faceted approached that included press office, influencer work, a media event and social media strategy and planning. 

To spread word of Dune’s arrival we circulated a detailed press release complete with new season imagery, as well as this we pitched a selection of media outlets with news of Dune reaching New Zealand’s shores to generate targeted media coverage.

Our media event was hosted in-store and sought to get a pair of Dune shoes on the feet of key fashion and lifestyle media, while our influencer work and assistance on the social media side helped us to shout about Dune’s arrival online while driving followers to Dune’s social platforms.