We love Maybelline NY’s advent calendar

December 2013


Here at Pead PR we love working with new ways to excite media and consumers about our clients' brands. Here's one from 2013 we really love.

Maybelline New York briefed Pead PR to launch eight new products to New Zealand’s top beauty media and influencers. The products are coming on stream from February 2014 and together with our client we wanted to create a stand-out launch media kit. The aim was to create wide-spread social media coverage and position the products as the most desirable make-up items of 2014.

So we worked with Maybelline New York NZ  to design and produce a branded advent calendar to capture attention during the busy December period.

The calendar features illustrations of key New York landmarks and popular icons and spans the full month of December with products strategically placed throughout. Every few days we'd send a quirky Christmas email reminding recipients to open a window behind which a new product was featured. 

The calendars were personally delivered by Pead PR and MNY representatives. The social media hashtag #MNYLOVESCHRISTMAS featured on the calendar artwork to gain traction over all social media outlets. 

It's gone down a treat and we've had some really great feedback. Merry Christmas.