How to make money from your blog

Pead PR CEO Deborah Pead spoke with Fairfax about influencers & bloggers, and their role in the modern communications landscape. 


Introducing Pead PR's new content division

The new year saw Pead PR expand our capabilities with the creation of a new content team. 

Shouldertapping former foreign editor at TVNZ Konrad Kasiske, his announcement as head of content shows Pead's commitment to the specialist skills needed in modern public relations. 


Year in Review: Deborah Pead, Pead PR

Pead PR CEO Deborah Pead spoke with StopPress about her favourite campaigns, the worst trends to come out of the year, and more in her 2016 Year In Review. 


Business is Boring #33: Deborah Pead on the evolution of PR

As technology and communication evolves, it's a necessity for public relations to develop as well. 

Pead PR CEO Deborah Pead spoke with The Spinoff's Simon Pound on his podcast Business Is Boring about the rise of influencers, an increasingly commercial media landscape, and the importance of making communication a bigger piece of business strategy. 


Randell gets majorly stitched up by Jay-Jay and Dom

Jay-Jay and Dom decided it was time for another classic stich up on the show, and unfortunately for Randell... the stitch-up was on him.

It turns out Randell has signed up with an talent agent and is on the look-out for some modelling/ambassador work.

Jay-Jay and Dom teamed up with Pead PR for the pefect opportunity to take the piss, and make out like L'Oreal NZ wanted Randell to be the face of their new "Men Expert Hydra Power" range. 


'A PR gift': Sky wins piracy legal battle in lead up to Parker fight

The controversy surrounding Sky TV and piracy of the sporting matches came to a head just days before the December 10th Joseph Parker/Andy Ruiz event. 

Pead PR CEO Deborah Pead spoke to StopPress about piracy in New Zealand and the court's ruling in Sky TV's favour.


Ditching Tinder - can this Brit find love in 33 old-fashioned dates in NZ?

Our Food Team Account Director Rachael Everitt teamed up with Stuff to chronicle her experiences with finding love in New Zealand. 

The question was simple - where else can you find men without spending hours and hours scrolling through Tinder?


How did an expat South African PR dynamo become one of Auckland’s most influential women? Greg Bruce meets the force that is Deborah Pead.


Giving the team a boost

Pead PR is restructuring at senior level to ensure sustained success in the evolving public relations industry.

Owner Deborah Pead has stepped in to a chief executive position, taking a more strategic role, while group account director Becky Erwood becomes managing director.


A Peadie in the beauty spotlight

Pead PR’s Amanda Ingle has taken out the PR Rising Star award at the annual Bauer Media Best in Beauty Awards 2016 announced this week in Auckland.


From journo to PR

Pead PR has a new junior account manager in Ellen Dorset, who will be working across both the agency’s food and lifestyle teams.

Her background lies in magazines, with her most recent role being a writer and sub-editor for New Zealand Woman’s Weekly.


Topless advert for luxury menswear range labelled sexist


Full Disclosure

Have you ever wondered whether a celebrity has been paid to promote a product on their blog or social media network? Do we have a right to know? Becky Erwood, a director at Pead PR explains what this means for the Public Relations industry.


Twelve Questions: Deborah Pead