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Watercolours is the critics’ choice

http://peadpr.co.nz/files/logos/Watercolours.jpg http://peadpr.co.nz/files/logos/Loui_the_ZU.jpg http://peadpr.co.nz/files/logos/Beach_Pigs.jpg

Watercolours is the 2012 winner of the Critics’ Choice Prize, part of the 2012 Vodafone New Zealand Music Awards.

Finalists Loui the ZU, Watercolours and Beach Pigs each performed a live set at the King’s Arms in Auckland in mid-October in front of a packed crowd and a panel of 13 music critics.

The critics were tasked with selecting just one recipient; someone they believe has the potential to win a Tui in the future.

Following an impressive set, Watercolours - the stage name of Auckland’s Chelsea Jade Metcalf - took home the $10,000 cash prize plus recording and music video grant from NZ On Air and a $2,000 gear voucher courtesy of The NZ Rockshop.

She also gets access to a range of music industry mentoring opportunities and services.

The Critics’ Choice Prize, now in its third year, is designed to recognise and promote up-and-coming Kiwi music talent and potential future music awards winners.

In 2011 the line-up included Kimbra, while in 2010 it included Home Brew – both are now finalists for this year’s Vodafone New Zealand Music Awards on November 1. The 2010 line-up included The Naked and Famous who have gone on to achieve great local and international success.

“The panel has shown remarkable skill in picking future Tui winners in the past and I have no doubt they’ve got it right again this year – all three finalists looked and sounded fantastic and have great potential for the future,” says RIANZ managing director Chris Caddick.

Chelsea Jade Metcalf AKA Watercolours is a singer-songwriter, photographer, writer and artist. Her unique sound, which some describe as ‘dream-pop’, has already garnered her a legion of followers.

The Vodafone New Zealand Music Awards are announced at a function in Auckland’s Vector Arena on November 1 and are broadcast on channel FOUR (Sky Channel 12) from 8:30pm. The broadcast is preceded by The Mentos Red Carpet Special, hosted by Guy Williams and Sharyn Wakefield, from 8pm on.