Revitalise your soul in the Coromandel
Pead PR were tasked with helping target family travellers, adventure seekers and foodies to visit the Coromandel in the quieter months. The aim was to showcase this incredible part of NZ, drive holiday home bookings and the hashtag #Goodforyoursoul. We did this by sending four well-known influencers to the region. –
Influencers included Art Green & Matilda Rice, Emma Galloway and her family, Carmen Huter and Vanessa Rehm and family. They were each presented a personalized itinerary and visited the area for a weekend, sharing their experiences on their blogs and social channels .
This campaign generated strong social media engagement through interesting and targeted content and generated a ROI of 8:1. Social media played a significant role here with a reach of over 1,500,000 and total engagement (likes, comments and shares) of 35,850.