WE ARE PROUD OF THE STORIES OUR BODIES TELL
Kellogg’s NZ’s #ownit campaign was rooted in an understanding that a woman’s doubts about her physical appearance are a major cause of her doubt and negativity.
This insight informed a new brand purpose - #ownit. A rallying cry to women to ditch their doubt and celebrate their bodies.
Pead enlisted six female influencers with a powerful body image story to tell and empowered them to tell their story in a way that encouraged our audience to do the same.
These stories were amplified through traditional and social media. More than 41,000 women have engaged with the campaign to date.
The launch generated PR coverage across a range of media, representing a ROI of 18:1.
Coverage was garnered in a selection of key titles including FQ Life, Sunday, Next Magazine and current affairs show Seven Sharp.