the launch of Nespresso’s smallest machine yet

To create awareness for Nespresso’s Essenza Mini machine, we delivered a highly memorable and ‘grammable’ event that exemplified Nespresso’s luxury brand values and played on the campaign platform of ‘things being not what they seem’ to play on the machine’s size

Supported by the creation of Nespresso owned content, the event tapped into millennials’ desire for extraordinary experiences, by featuring a tiny Alice in Wonderland-esk small door, bespoke menu and oversized edible garden curated by culinary wizard Giapo Grazioli.