launching colorista with an experiential music event

Pead PR teamed up with FCB Media and Pandora Radio to launch L’Oréal Paris’ latest hair colour range of one-day sprays and semi-permanent colours – Colorista – with an experiential music event.

The exclusive evening saw influencers in the fashion and beauty industry, as well as 100 lucky Pandora listeners, attend the launch celebrations at the Orange Hall in central Auckland.

Pandora worked with Universal Music NZ to secure a live performance with up-and-coming Kiwi DJs SACHI.

Doors opened to VIPs from 6.30pm and then to the public from 7.30pm. Guests were invited to try out the new L’Oréal Paris Colorista product with 10 L’Oréal Paris hairstylists on hand to work their colour magic. Event goers debuted their newly coloured hair in a plethora of shades including pink, purple, peach, green and blue. L’Oréal Paris also provided a nail bar where event goers could refresh their manicures using the latest nail polish range Le Vernis.

A catwalk show by local designer Pia Naera of PIA Boutique added to the glamour of the evening and throughout the night guests were encouraged to share images on their social platforms using the hashtags #Colorista and #PandoraRadio.