Haircare’s perfect blend of nature, luxury and performance
In true Kérastase style, Pead PR launched the new 98% naturally derived haircare collection – Aura Botanica, at Ponsonby’s most notable new wining and dining establishment, Augustus.
The venue was humming with 200 media, bloggers, vloggers, influencers and hair salon owners creating floral crowns whilst enjoying Champagne, cocktails and canapes.
The guests learnt of the sulphate, paraben and silicone free products that are enriched with Moroccan Argan oils and responsibly sourced virgin coconut oil.
This venue was a seamless fit for the launch combining the brands chic French heritage with its botanical and wholesome values.