FEEDING THE NATION'S HUNGER WITH KARENA AND KASEY
Launching the next chapter in Karena and Kasey’s journey since winning MasterChef with their second cookbook Hungry, the girls embarked on a nationwide tour and Pead PR engaged media across the country to support and promote their tour.
During the launch, Pead PR put together a comprehensive media strategy with a focus on media appearances and interviews. To leverage the launch of Hungry, Pead worked with Karena and Kasey on creating engaging content through their social channels and optimised the page for direct sales of the book.
The tour was a big success and included two TV appearances, seven radio interviews and widespread print media coverage.
Hungry was well received by respected food commentators and is up for two awards at the 2017 World Gourmand Cookbook awards in China this July.