LAUNCHING THE LATEST IN SPRING AND SUMMER FASHION

The launch of Farmers spring/summer 16 fashion collection saw a influx of pretty prints and flowing dresses, which inspired us to host a garden-party themed launch event at an exclusive location in Grey Lynn. The event was by appointment and fashion and lifestyle media were invited to join us throughout the day to take a sneak peek at the new ranges.

The room was beautifully dressed in floral, greenery and pretty colour walls in which the Farmers’ clothing was neatly arranged. Three real-life models were on location sporting key looks from the season, adding visual interest and posing for social shots. The event was incredibly well received and helped us to generate extensive media coverage both on social and via traditional press. We also had a videographer on site to capture the day for sharing on Farmers’ channels post event.