Pead PR brought Farmers autumn / winter 17 range to life with a fashion exhibition concept that was reflective of the brands new direction. Media, bloggers, influencers and a group of VIP shoppers were invited to join the fashion launch at an evening get together with bubbles and canapes in a creative setting.

The room was set up with a display of mannequins styled by Victoria Harvey and showcased hero pieces/looks from the key brand in a manner that mimicked an art exhibition – New York City style.

To further communicate each brand, every mannequin had its very own backdrop with relevant brand information on the wall behind.

The event was very well received by media and generated fantastic media coverage across both social and traditional press. Photographer Matt Hunt was also on site on the evening, capturing guests for sharing on Farmers’ social channels post event.