Creating a 'Gentlemen's moment'

Pead PR were engaged by Dancing Sands Distillery to create brand awareness and drive conversation of their new Sacred Spring Dry Gin.

Pead PR put together a comprehensive media strategy with a focus on interviews of owners Ben and Sarah Bonoma and cocktail recipe features.

To extend the launch period we created a concept around ‘the gentleman’s moment’. Working with like-minded brand Barkers Groom Room, we created an experience for Barkers customers that introduced them to the brand. Barkers Groom Room barbers created a gin serve that reflected their style that was offered to Barkers Groom Room clients when they received a shave, over a month long period.