CREATING COMFORTABLE SPACES FOR COFFEE LOVERS

Pead PR was commissioned to launch a new barista-style coffee experience to the home with the Creatista – a revolutionary new machine from Nespresso. The task was simple – make Creatista the most coveted new benchtop coffee machine on the market.

Pead PR executed a multifaceted three-month campaign underpinned by a premium pop up café in Ponsonby curated by style blogger Michelle Halford.

Combining the luxuries of home with the convenience of a local café, Creatista Café served complementary coffee and demonstrated to visitors how to create simple latte art using the machine. The café generated immeasurable word of mouth and far exceeded campaign expectations - resulting in extended run and duplicate Creatista Cafés popping up in London, Leeds & Dublin…

Creatista Café was one of, if not the first large scale consumer activation we’ve done in New Zealand and by working in collaboration with Nespresso, Pead PR built and executed a seamless 360-degree creative campaign that far exceeded our expectations. For us, it’s all about creating those special coffee moments for Kiwis and Pead PR delivered an unforgettable experience for new prospects and Nespresso Club Members.

Emma Rock

Brand Manager, Nespresso New Zealand