Launching Kellogg’s master brand campaign

July 2014

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To officially launch the Kellogg’s master brand campaign, Pead PR hosted a breakfast event in the Old Elephant House at Auckland Zoo for media, key influencers and their families during the July school holidays.

In addition, kids were treated to a colouring competition incorporating images from the master brand campaign.

Following the breakfast, families were treated to a behind-the-scenes Zoo experience.

Kellogg’s is a family friendly brand with a vested interest in providing healthy breakfast options for the entire family.