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A rude awakening: The story of my journey to the real world

You spend your whole high school career working your way to the top. It starts with being a lowly first...

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From Politics to Public Relations

I never imagined I’d be reading the words ‘policy’, ‘election’ and ‘lipstick on...

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The empathy quotient: Why robots are a poor substitute for humanity

With the advent of artificial intelligence and more automation than you can shake a stick at, what becomes of the...

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Looking Forward To Innovation: The Festival for the Future

When the opportunity came up to participate in a weekend long world-class incubator for social innovation, I couldn’t...

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Why Public Relations is poised for growth

Public relations and public affairs – along with branding and identity were singled out for revenue growth in global...

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THE RELENTLESS RISE OF UGC

It’s free. It’s plentiful. And you need it. User generated content, or UGC, is spreading across...

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A decade on and the decadence is gone

I can’t remember when exactly the music industry reformation started in New Zealand. But I do know we...

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16 top tips on how to be a successful social influencer

The age of influencer marketing is well and truly upon us and clients are now making social influencers part of...

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THE VIGOROUS VERSATILITY OF VACUOUS VIRAL VIDEOS

Or the lessons learned from a decade of online video content In 2011, YouTube’s trend manager Kevin Allocca told...

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Where does PR fit in the ‘Start-up’ budget?

Two of the most common phrases we hear in the PR industry is “We’re a start-up”...

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Our man at the Olympic Games

I’ve always dreamed of competing at the Olympics. During high school, I began to realise there were plenty...

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Connecting with Snapchat

Snapchat is arguably today’s fastest-growing social network. Thanks to the Kylie Jenners of the world, the platform now...

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