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THE RELENTLESS RISE OF UGC

It’s free. It’s plentiful. And you need it. User generated content, or UGC, is spreading across...

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A decade on and the decadence is gone

I can’t remember when exactly the music industry reformation started in New Zealand. But I do know we...

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16 top tips on how to be a successful social influencer

The age of influencer marketing is well and truly upon us and clients are now making social influencers part of...

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THE VIGOROUS VERSATILITY OF VACUOUS VIRAL VIDEOS

Or the lessons learned from a decade of online video content In 2011, YouTube’s trend manager Kevin Allocca told...

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Where does PR fit in the ‘Start-up’ budget?

Two of the most common phrases we hear in the PR industry is “We’re a start-up”...

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Our man at the Olympic Games

I’ve always dreamed of competing at the Olympics. During high school, I began to realise there were plenty...

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Connecting with Snapchat

Snapchat is arguably today’s fastest-growing social network. Thanks to the Kylie Jenners of the world, the platform now...

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The big influencer debate

Tony Wall’s piece in the SST turned the spotlight on to the world of brand and...

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How to be a good client

We had such a positive response to our blog post on ‘how to be a good PR’ that...

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My first two months in PR

The best laid plans sometimes go awry – and, in my case, I’m glad they did. I had...

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You too can become a supreme influencer

For a profession built on reputation management, the PR industry has some complex reputation issues of its own. We&rsquo...

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Happy International Women’s Day

Before the morning dissection of the various bachelorettes begins, I would like to wish all of my fabulous and fortunate...

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