How did an expat South African PR dynamo become one of Auckland’s most influential women? Greg Bruce meets the force that is Deborah Pead.
Giving the team a boost
Pead PR is restructuring at senior level to ensure sustained success in the evolving public relations industry.
Owner Deborah Pead has stepped in to a chief executive position, taking a more strategic role, while group account director Becky Erwood becomes managing director.
A Peadie in the beauty spotlight
Pead PR’s Amanda Ingle has taken out the PR Rising Star award at the annual Bauer Media Best in Beauty Awards 2016 announced this week in Auckland.
From journo to PR
Pead PR has a new junior account manager in Ellen Dorset, who will be working across both the agency’s food and lifestyle teams.
Her background lies in magazines, with her most recent role being a writer and sub-editor for New Zealand Woman’s Weekly.
Have you ever wondered whether a celebrity has been paid to promote a product on their blog or social media network? Do we have a right to know? Becky Erwood, a director at Pead PR explains what this means for the Public Relations industry.